JCCSF Fitness Center Membership Campaign

Design | Layout The intent of this campaign was to appeal to new members by showing the JCCSF as more than just a gym, the center embraces living a healthy lifestyle, being part of a community, and encourages members to join for more than just the average workout. The delicate yet dynamic photography used for this campaign varied in activity and place to reach a wider audience and connect with people in their element, allowing them to imagine themselves in this new lifestyle. This campaign ran several times and in various forms of media; bus ads, mailers, print and online ads, environmental graphics and on social media.

JCCSF "More than a gym. A lifestyle." fitness membership campaign bus tail for new member acquisition.

A second version of the JCCSF "More than a gym. A lifestyle." fitness membership campaign bus tail for new member acquisition.

JCCSF "More than a gym. A lifestyle." fitness membership campaign ads

↑Back to Top